BuildNo. 01
Custom tools for your most expensive bottlenecks.
Pipeline reporting. Call coaching. Outbound research. CRM hygiene. Wherever the slow work lives, that's where I start. Your first tool is live inside the first month.
Founders · Sales · Marketing · RevOps · CS
Custom AI tools
and systems that
drive results.
I build the AI tools and systems that were once only available to enterprise GTM teams: conversation intelligence, board-grade pipeline reporting, account-based outbound research. Designed with you. Live in a month. Owned outright.
§ 01 — WHO THIS IS FOR01 / 08
You've seen what AI can do. Now put it to work across the team.
Your team already uses ChatGPT. It drafted a decent cold email, summarized a call. Enough to make you wonder what it could do with the real work: pipeline reporting, CRM hygiene, content, client account health.
Real results take more than a chat window. Today each rep works alone in a browser tab, and nothing compounds. The fix: tools built for your motion, and one system that holds what the AI knows about your business, so nobody starts from scratch.
That's what I build. The tools, and the system behind them, set up inside your team.
One structured system and knowledge base
- · your ICP and territories
- · your pricing and packaging
- · your voice and playbooks
- · what worked last quarter
Pipeline report
Call scores
Content engine
CRM hygiene
Every prompt has full company context.
§ 02 — REAL BUILDS02 / 08
What custom AI tools and systems look like.
AI Meeting Coach
Every sales meeting scored and coached automatically. Feedback minutes after the Zoom call ends.
Full breakdown →
AI Business Review Deck Generator
A key account's review deck, 18 branded slides from live data, from one typed line.
Full breakdown →
Monthly Reporting Engine
The monthly exec report, assembled by conversation. A day of work down to an hour.
Full breakdown →
Meta Ads Manager
Ad performance answered for in pipeline dollars, not clicks. No one lives in Ads Manager.
Full breakdown →
§ 03 — WHO'S ACTUALLY WINNING03 / 08
Most teams are playing with AI. Only a few are winning with it.
Marginal AI wins
- Faster email drafts
- Proposals that sound better
- Decks that look fancier
- Meeting summaries in your inbox
Material AI gains
- Closed-won rate moves up
- Pipeline accelerates
- Ramp time shrinks
- Retention improves
Drafting emails with AI isn't a strategy. Hitting your number is.
§ 04 — WHY OUTRIGHT04 / 08
AI tools built around how your team works. Not the other way around.
- 01 /
Not another SaaS seat.
SaaS is built for the average customer and rented forever. Generic by design, priced per seat, and it almost fits. I build the tool for your exact motion, and you own it: the code, the skills, everything, running on your own AI account.
- 02 /
Not just a consultant with a deck.
The consulting is real: a roadmap, priorities, and the judgment about what to build first. The difference is what you're left holding. Not slides, but a tool your team uses on Monday. Strategy that shows up as working software.
- 03 /
A fractional AI strategist who ships.
I work out where AI actually pays in your motion, build the tools, install the systems so the gains stick, and coach your team as we go. When I'm done, they're genuinely better at AI. Not dependent on me.
§ 05 — WHAT WE DELIVER05 / 08
Three deliverables: the tools, the systems, and a team that can run them.
SystemsNo. 02
Your company's context, installed.
A knowledge base that holds what the AI needs to know about your business, and ready-built skills for the jobs you do every week. Nobody re-explains the company every morning, and what one person figures out, the whole team keeps.
CoachNo. 03
Hands-on sessions with the people doing the work.
Your reps, your marketers, your CS team. In your real tools, on your real accounts, not a slideshow. By the end, your team runs this stuff themselves. Better at AI, not dependent on me.
§ 06 — WHO I AM06 / 08
Meet Bennett.
Fifteen years running go-to-market at B2B startups, two of them through exits. I've owed the board the pipeline numbers, coached the reps, and managed the GTM playbooks. The tools on this page started as tools I built for my own teams.
When we talk, you're talking to the person who scopes the work, builds the tools, and shows up to coach your team.
§ 07 — COMMON QUESTIONS07 / 08
Common
questions.
No. 01Who owns the tools that get built?
You do. Code, skills, md files, credentials, all handed over as each tool ships. Everything runs in your accounts, on your AI subscription, not mine. I don't host it and I don't gate access.
No. 02My reps already use ChatGPT. How is this different?
Each rep alone, in browser tabs, with no team standard and no compounding wins. A custom tool gives the team one system instead of fifty. That's the difference between AI activity and AI outcomes.
No. 03What happens if we stop working together?
You keep everything: the tools, the systems, and a team that's better at AI than when I arrived. No license that expires, no wind-down fee.
No. 04Our team isn't technical. Can we actually run this?
Yes. You don't need to be technical, and nobody on your team has to write code or learn to. Every tool is built so you use it the way you already work, and the coaching makes sure it sticks: sessions are one-on-one, on your real tasks, in your real tools. By the end your team runs it without me.
No. 05What if I want changes later?
The code is yours, so your team or a contractor can extend it. Or keep me on the team and I handle it, along with the next build.
No. 06What does the free prototype include?
You bring the task your team dreads, with a few real examples, to a 30-minute call. I come back with a working proof of concept. Where a prototype doesn't fit, you get a plan and roadmap you keep either way.
§ 08 — GET STARTED08 / 08
Let's get
started.
AI is moving faster than most businesses can put it to work. The ones pulling ahead aren't smarter. They started.
Think about the task your team dreads most. The pipeline report nobody wants to build. The handoff that always drops. Bring it to me and I'll prototype a new process for free. You'll see it working before you spend a dollar.
